Isn’t it fascinating how trends evolve? If you were to type “Pharrell Williams” and “ski” into Google, you might be pleasantly surprised by the results. You’ll find a plethora of videos showcasing skiers dancing to Pharrell’s irresistibly catchy tune “Happy.” One particularly popular video even boasts a whopping 7.5 million views on YouTube! Most of these clips are from around a decade ago when enthusiastic fans decided to showcase their own interpretations of the music video, just for fun—many of them happening to take place at ski resorts!
Fast forward to today, and who would’ve imagined that Pharrell would take the leap into ski wear design? Louis Vuitton’s latest collection is his debut as the Maison’s men’s creative director, and true to form, it draws inspiration from his fashion-forward menswear concepts.
Louis Vuitton clearly knows its way around the ski scene. The brand introduced its first ski-themed capsule collection back in 2021 and has been on a mission to enhance its offerings in both skiing and après-ski. This new collection seamlessly integrates the technical functionality required for the sport with an impressive commitment to sustainability. You’ll find that recycled materials form the backbone of the ski suits and shell gear, helping to reduce the use of virgin materials and lessen the collection’s environmental footprint. While sustainability might not be the first thing on a skier’s mind, it’s becoming increasingly crucial to protect our environment and ensure that skiing remains a viable pastime despite the challenges of climate change.
Among the standout features in this collection is Williams’ innovative Damoflage motif. This is a clever spin on Louis Vuitton’s classic Damier pattern, reimagined as a camouflage design perfect for colder climates—dubbed Damoflage Snow. This unique winter-inspired palette can be found across a variety of pieces, from a sleek technical ski shell suit (to help you blend seamlessly into the snowy backdrop) to cozy après-ski fleece tracksuits and essential accessories like ski mittens and a reversible wool beanie. The Damoflage Snow concept extends beyond just appearance; it also shapes the overall color scheme of the collection, dominated by chic blacks, greys, and whites.
When it comes to technical specifications, this collection has you covered. The ski trousers are designed to be roomy and well-padded, providing comfort and protection. A sophisticated technical underlayer and the matching leggings are crafted from a mix of materials to enhance durability. The LV Blizzard boot is both rugged and waterproof, equipped with an inner sock and features to ensure you stay dry, like a snow-proof ankle drawstring. Furthermore, the LV Trainer and LV Trainer Snow have been revitalized as technical waterproof sneakers built for performance. To round it all off, the LV Snowfall ski mask boasts water- and fog-resistant capabilities, equipped with UV protection and a three-layer insulation system along with an adjustable monogrammed strap for that perfect fit.
So, does Pharrell hit the slopes himself? Judging by this impressive collection, it certainly seems like he does. Or at the very least, he has put himself in the shoes of a skier, crafting a collection that beautifully marries style with functionality. This should undoubtedly bring a smile to this season’s skiing enthusiasts!