Suzuki Motor of America has commenced the construction of a
20-acre waterfront technical facility in Florida dedicated to developing, testing, and enhancing the
company’s products.
The technical center, located in Panama City, Florida, represents the first of its kind for the Japanese corporation, which is upgrading a building previously utilized for Marine Transportation’s Logistical Headquarters and a research facility from Florida State University. This location was affected by Hurricane Michael, a Category 5 hurricane that impacted the state in 2018.
“We are working on a modern Suzuki Marine Technical Center that will enable us to create, test, and improve the finest Suzuki outboard products for both today and tomorrow,” stated Max Yamamoto, president of Suzuki Motor of America Inc., in a press announcement. “Our aim is to enhance the lives of people on the water, ensuring everyday accessibility for as many individuals as possible.”
David Greenwood, a longtime Suzuki employee and marine industry expert, has been appointed general manager of the Suzuki Marine Technical Center USA. Greenwood, who has dedicated 34 years to Suzuki, will supervise a team of three to five permanent staff members once the technical center is operational.
David Greenwood was appointed general manager of the Suzuki Marine Technical Center USA.
Suzuki intends to utilize the Panhandle facility to collaborate with boat and accessory manufacturers based in the U.S. to innovate and enhance its offerings. According to Suzuki, the Panama City site features a launch ramp and a spacious basin for conducting tests on boats, as well as a safe harbor.
The company worked with officials from the city, county, and state to secure the 20-acre venue. Suzuki plans to upgrade the existing launch ramp, replace docks that were lost in the hurricane, renovate the facilities, and construct additional buildings.
Suzuki intends to utilize this center for new product unveilings, testing, and training. With over 1,200 dealers and partnerships with more than 150 U.S.-based boat companies, engineers from Japan will also visit the facility.
These activities are set to benefit the local economy through increased air travel, hotel reservations, dining, and various business-related expenses.
“This initiative comes at a time when the boating industry faces unprecedented challenges due to the COVID-19 pandemic,” Yamamoto noted. “We believe that both our world and our industry will endure this crisis, which is why we are proceeding with our future plans.”
Greenwood is eager to establish his home in Panama City after years of traveling to meet Suzuki customers.
“Throughout the years, I have advocated for modifications at the factory—some significant and some minor—always aimed at producing an outboard motor that better serves the needs of boaters and manufacturers,” Greenwood mentioned in a press release. “I have long supported the idea of creating a technical and testing center in the U.S. to help develop the next generation of Suzuki outboard motors. I take pride in our achievement in this endeavor and am equally honored to serve as General Manager.”