Limited Edition King Seiko KS1969Limited Edition King Seiko KS1969

Seiko, the esteemed Japanese watchmaker, recently unveiled its 2024 novelties, leaving us somewhat perplexed regarding which watch to spotlight (embargoes also play a role). For us, the highlights include the King Seiko KS1969 limited edition, marking the first new version to depart from the conventional round shape. A watch featuring a non-round shape from such a renowned manufacturer already constitutes significant news, even if its allure might be constrained. To elaborate, Seiko produces a vast array of watches—enough to have a firm grasp on market trends. Nonetheless, the design of the four KS1969 models (SJE109, SJE111, SJE113, and SJE115) is surprising, albeit not as remarkable as the revival of the Credor Locomotive, which is a topic for another occasion.

Focusing back on King Seiko, the KS1969 exhibits what could be described as a cushion shape, or shield shape, while some might even refer to it as tonneau or barrel-shaped. We favor the shield designation, which we will adopt since Seiko has not provided an official term. The specifications list the diameter as 39.4mm, but the crucial measurement everyone will desire is the lug-to-lug, which has not been disclosed (we estimate it to be around 45mm, based on our casual measurements).

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Limited Edition King Seiko KS1969Limited Edition King Seiko KS1969

Regardless of the case design (no pun intended), be aware of the prominent polished surfaces, including the case sides; the bracelet features a 13-link structure with alternating brushed and polished finishes, which can be faintly observed here. At a thickness of 9.9mm, the watch will likely fit beneath most shirt cuffs. Its 50m water resistance indicates that this model is intended as an urban companion, marketed for those who need to transition seamlessly between work and social environments, and perhaps back.

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As for dial options, there are three noteworthy choices, plus one for those seeking limited editions. The silver dial reflects the skyline of Tokyo; the Edo purple mimics a popular hue from the Edo period; and the green dial continues Seiko’s fascination with natural aesthetics. The fourth dial, in a stylish turquoise shade, features a unique texture inspired by a dragon. This positions the 700-piece limited edition in the realm of mythologically inspired items while also making it a late entrant in the year of the dragon theme (this aligns with both the Japanese and Chinese zodiac).

Movement: Automatic caliber 6L35 with date; 45-hour power reserve
Case: 39.4mm in steel; water-resistant to 50m
Strap: Bracelet
Price: SGD 4,542.10

This article first appeared in WOW’s Summer 2024 edition.

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