Lando Norris, the talented McLaren Formula 1 driver, has secured first place at the recent Singapore Grand Prix. Following his brief moment of celebration at the podium, Norris is already heading to another track, targeting his next pole position. His collaboration with TUMI illustrates their mutual dedication to precision, performance, and innovation.
TUMI serves as the ideal companion for professionals who are always on the move, while Norris exemplifies a lifestyle that prioritizes efficiency while journeying around the globe. We had a conversation with Norris prior to his landmark victory to discuss his time in Singapore, his travel essentials, and his partnership with TUMI.
What do you look forward to the most at the Singapore Grand Prix?
LANDO NORRIS (LN): It’s where I initiated the lando.jpg account, so I always make an effort to explore and capture moments whenever I’m in Singapore.
Given the Singaporean climate, how does it affect your performance?
LN: I wouldn’t say it impacts my performance, but we do prepare for this race differently from others by engaging in more heat training beforehand and utilizing ice baths right after the session.
How do you and your team adjust your routine during the race weekend to fit the night race schedule?
LN: We essentially maintain European time throughout the weekend, which means we dine when others are having breakfast and vice versa.
Where do you typically go whenever you’re in Singapore?
LN: I’ve picked up Padel in the past year, and there’s a court I visited last year that I hope to go to again this year!
What are some items you consistently carry with you when you travel?
LN: I’m a huge gamer, so I always take my gaming laptop. That’s why I really like the TUMI Navigation Backpack—it’s spacious enough to accommodate it along with my other necessities. I also always pack an LN4 hoodie because I prefer comfortable clothes while traveling.
What does being a TUMI ambassador mean to you both personally and professionally?
LN: This marks my third year as a TUMI ambassador, and collaborating with the team has been an enjoyable experience. TUMI and I both appreciate the importance of innovation and functionality while looking stylish. TUMI products—from luggage to backpacks to accessories such as the shoe bag and packing cubes—have optimized my travel experience and helped me focus on excelling, whether during race weekends or when I’m spending time with friends.
What aspects of TUMI’s values and products resonate most with your personal and professional ethos?
LN: Both TUMI and I are committed to achieving success and growth. I’m consistently looking to enhance my performance, and likewise, TUMI is continually innovating and developing its products.
How do you integrate TUMI products into your daily life and travel? Are there particular items you find essential?
LN: Since I travel frequently, I always have some TUMI products with me—typically my carry-on case or backpack. It’s difficult to choose a favorite, but I often reach for the 19 Degree Aluminium carry-on case. It’s incredibly stylish and practical—definitely a winning choice.
What excites you about the new Turin collection? Which bag from this collection is your personal favorite and why does it stand out to you?
LN: I really appreciate how sleek the Turin collection is. The item that stands out most to me is the Allora Tote featuring the silver “T” logo.
What role does travel play beyond racing, and how do TUMI products enhance that experience?
LN: Traveling, aside from racing, allows me to connect with individuals and immerse myself in various cultures. TUMI facilitates these experiences by providing durable and functional products. Whether I need a compact sling for a day trip or a roomy packing case for an extended journey, TUMI has everything I need for smooth travel.
Is there a memorable experience where TUMI products made a significant impact for you?
LN: I’d say it’s the ability to fit all my belongings back into my bags by the end of the weekend. No matter how chaotically I pack, it always manages to go back in!
Looking to the future, how do you envision your role with TUMI evolving?
LN: Both TUMI and I are deeply committed to performance and excellence in our respective domains. As our partnership grows, I’m excited about pushing boundaries and driving innovation together.
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This article originally appeared in Esquire Singapore.
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