Samarcande dress: The La Muse collection includes three Samarcande dresses made in Barcelona.
In a landscape where trends often eclipse substance, KÔYÉ provides a refreshing perspective. When Alicia Issaka launched her Paris-based fashion label KÔYÉ in 2019, she had a clear aim: to craft clothing redefining modern femininity. Five years later, KÔYÉ is steadfast in this commitment, striving to deliver refined pieces that emphasize story and personal identity as much as style. The brand’s ethos draws from Issaka’s life in Paris, influenced by her diverse upbringing and the city’s enduring elegance intertwined with the fashion sector, shaping the vision for KÔYÉ. Emphasizing artisanal craftsmanship, sustainability, and narrative-driven design, KÔYÉ is transforming modern fashion.
“To me, clothing is never merely an article,” Issaka states. “It’s a medium of self-expression — a means to present yourself to the world with both power and elegance.”
Reimagining the Modern Woman
La Muse collection: Models showcase pieces from La Muse collection, which includes the Samarcande Summer dress, Hérat top, and Nara skirt.
The brand’s creations reflect the modern woman’s experience, regardless of individual, location, or moment in time. Utilizing adaptable fabrics like velvet and lace, KÔYÉ’s garments are designed to be ageless, effortlessly transitioning from daytime to evening wear.
A star piece, the Samarcande velvet dress, epitomizes elegance. Its unique high neckline gives the dress a sophisticated look, while the flared hem enhances its feminine outline. A row of gold buttons featured on the front injects a striking element into the graceful design. KÔYÉ’s Hérat top exemplifies the brand’s flexibility. This piece features a detachable high collar, a chic detail that can be styled for a more structured appearance or removed for a daring V-neckline.
The Samarcande and Hérat designs are reimagined in the latest collection, La Muse. This fresh addition to KÔYÉ’s lineup honors the women who have influenced Issaka’s life. Cherished KÔYÉ styles are revamped in new color schemes and patterns, enabling each wearer to enrich their daily wardrobe.
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A Vision for Sustainability
Nara & Fergana pieces: Effortless chic styling with the Nara skirt and Fergana top from KÔYÉ’s latest collection.
KÔYÉ’s focus on quality extends beyond mere visuals. The brand celebrates women while promoting conscious living. Their garments utilize sustainable materials sourced locally in Spain. These items are crafted meticulously in small artisanal workshops in Barcelona. The selection of fabrics considers not only their premium quality but also their flattering attributes for various skin tones and body types.
KÔYÉ also produces limited-edition collections to reduce waste, aiming to create clothing that transcends a single fashion season. This mindful approach challenges traditional norms within the mainstream fashion industry while upholding standards of comfort and excellence.
According to Issaka: “We’re redefining the conventional fashion narrative,” she explains. “Our objective is to design clothing that empowers, tells a story, and enables women to feel their true selves.” This embodies KÔYÉ’s principle — offering fashion with a significant purpose that empowers women while honoring the environment.
Looking Ahead for KÔYÉ
Alicia Issaka: Alicia Issaka, the founder of KÔYÉ, is pictured in the Samarcande velvet dress.
As KÔYÉ develops, Issaka remains committed to its foundational philosophy — crafting enduring fashion that represents contemporary women. Looking ahead, she plans to broaden KÔYÉ’s presence while upholding the distinctive values that set it apart — authenticity, sustainability, and timeless design.
“Fashion is more than just clothing,” Issaka emphasizes. “It’s about feeling at ease in your skin. At KÔYÉ, we aspire for every woman to feel confident, celebrated, and unstoppable.” KÔYÉ’s journey exemplifies the transformative potential of purpose-driven fashion, reminding us that exceptional design encompasses the narratives it conveys as well as the style it provides.
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