America’s Cup: Emirates Team NZ Secures #5 Position in Global Sports Technology Power List

by Hamish Hooper, Emirates Team NZ 22 Nov 05:23 PST
23 November 2024


Emirates Team New Zealand triumphs in the Louis Vuitton 37th America’s Cup Barcelona © America’s Cup

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In the 2024 Sports Technology Annual Review and Power List released on Friday, Emirates Team New Zealand has been ranked #5 on the global Sports Technology Power List by The STA Group, which advocates for leading sports technology worldwide.

This report, featuring 100 of the world’s premier sports organizations, teams, apparel, leagues, broadcasters, and tech firms, examines technology’s impact and influence across every aspect of sport.

At the top of the list is the NBA, followed by the McLaren Formula 1 team, Apple, and AWS, with Emirates Team New Zealand ranking 5th ahead of 95 other giants in the sports tech sector.

Click here to download the Top 100 Sports Technology Power List.

Emirates Team New Zealand CEO Grant Dalton stated, “It is a great honor for our team to be recognized so prominently in the Sports Technology Power List, particularly for our technological and innovative contributions.

While we are fundamentally a sailing team, our success is driven by our identity as a technology company.

Additionally, as the current Defender of the America’s Cup and a leader in technology at this premier sporting event, our innovations significantly influence sailing and extend to various sectors such as marine, sustainability, broadcasting, and e-sports.”

Emirates Team New Zealand has experienced a hectic few years defending the 37th America’s Cup, achieving victory for the third consecutive time in October of this year and accomplishing a range of significant design and athletic milestones, including:

Hydrogen boats – Successfully designed, built, launched, and implemented hydrogen-powered foiling chase boats during the Louis Vuitton 37th America’s Cup event.

Wind powered land speed record – Created and established a new Wind-powered Land Speed World Record of 222.43 km/h with their land yacht ‘Horonuku’ driven by Glenn Ashby in Lake Gairdner, South Australia.

AC40 – Designed and developed the AC40 class, which won World Sailing Boat of the Year and served as the foundation for the Women’s and Youth America’s Cups in Barcelona.

AC Sailing E-Sports Game – Created and launched the AC Sailing E-Sports Game, utilizing the team’s in-house simulator and America’s Cup design tools.

America’s Cup winning AC75 – Developed and constructed the America’s Cup winning AC75 ‘Taihoro’, which claimed victory for the third time in a row in Barcelona.

The report’s primary contributors are deeply engaged in using and understanding technology as a fundamental part of their roles within the sports industry. They interact daily with tech firms, sports scientists, business leaders, coaches, athletes, and brands of various types and sizes.

Rebecca Hopkins, CEO of The STA Group, comments on Emirates Team New Zealand’s high ranking, “The Sports Technology Power List serves as the definitive industry guide to leading brands that are shaping the future of sport and innovation. It’s the list that the industry observes and aspires to join.

This year’s rankings were established through a comprehensive process incorporating AI-driven analysis of historical results, expert insights from The STA Group team, and a final assessment from a small but esteemed jury.

Being included in this list highlights the revolutionary innovation and influence that Emirates Team New Zealand brings to sports technology. Brands like this are redefining the future of sporting events.”

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