BvlgariBvlgari Tadao Serpenti Ando Serpenti

The Watches and Wonders Geneva Foundation, which organizes the Watches and Wonders Geneva (WWG) watch exhibition, has announced that Bvlgari along with six other brands will be featured next year. With these additions, the total number of exhibitors at WWG will be 60, held at the PalExpo, thus solidifying the fair’s status as the premier watch event globally. Alongside Bvlgari, the new brands include Christiaan van der Klaauw, Genus, Kross Studio, MeisterSinger, Armin Strom, and HYT.

BvlgariBvlgari Octo Finissimo Ultra COSC 103832

There has been no official announcement regarding layout changes for the new exhibitors at the fair, set to occur from April 1 to April 7, 2025. Those following watch fairs may speculate on brands that might not participate, with the only notable absence detected being Beauregard from the WWG 2025 lineup. Additionally, it’s worth noting that Bvlgari has traditionally showcased its offerings in Geneva, albeit outside of the PalExpo. Furthermore, Bvlgari is one of the founding brands behind the recently concluded Geneva Watch Days (GWD).

Bvlgari Octo Roma Core Collection

Lastly, for those tracking the situation, the main brands still not participating in WWG include Audemars Piguet, Breitling, Girard-Perregaux, Richard Mille, and the entire Swatch Group. Notably, Japanese brands Citizen, Seiko, and Casio are absent, though Grand Seiko remains involved.

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