How can a fragrance genuinely embody the aroma of feminine grace and floral charm? With jasmine, mimosa, and neroli notes, AMAFFI’s newest fragrance accomplishes this beautifully. Composed from the finest ingredients sourced globally, AMAFFI aims to reach exceptional standards in the perfume-making craft, offering clients an experience fit for royalty — from scent to packaging. This esteemed luxury fragrance house’s latest collaboration with Grammy-nominated French-Lebanese trumpeter Ibrahim Maalouf is equally exceptional. At the heart of this collaboration is AMAFFI’s Pyramids Collection, which features the SAVANNA scent — encapsulating the spirit of the savanna, highlighted by woody sycamore undertones, the warmth of rich mandarin, earthy mossy nuances, and soft lilac notes.
In AMAFFI’s short film accompanying the SAVANNA fragrance, Ibrahim Maalouf’s heartfelt trumpet sounds create a stunning contrast with the stunning landscape of Al Ula in Saudi Arabia. Cinematically captured by a Hollywood team, with Paris Libby and Eric Michael Roy at the helm, the film showcases the beautiful intersection of opulent perfume artistry and Maalouf’s evocative piece, “True Sorry,” portraying a love story inspired by the duality of a woman’s strength and tenderness. AMAFFI’s co-creative director, Eric Michael Roy, alongside creative director Paris Libby, designed the film as a narrative-driven work rather than a typical product commercial, emphasizing the profound connection between Maalouf’s creativity and AMAFFI’s commitment to crafting memorable fragrances.
The sensory elements of SAVANNA for Women are transformed into timeless melodies composed by Ibrahim and his orchestra, creating a unique blend of his musical skills and the art of perfumery. Maalouf shared that this experience was a beautiful integration of desert inspiration and the essence of SAVANNA’s fragrance, reflecting AMAFFI’s mission to create scents that stir profound sensory feelings.
Additionally, the meticulous attention to detail in its design enhances this fragrance even more. The perfume is presented in an elegant emerald green bottle crafted from high-quality crystal glass and adorned with hand-polished gold. Its cap is embellished with a metal insert, featuring hand-polished crystals.
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AMAFFI’s Perfume House boutiques can be found at:
AMAFFI Singapore Boutique Exterior
AMAFFI Singapore Boutique Interior
Singapore:
2 Bayfront Avenue
Unit# B2M-242/243,
The Shoppes at Marina Bay Sands
Singapore 018972
New York:
44 East 57th Street,
New York, New York 10022
United States of America
London:
8 Sloane Street Knightsbridge,
London SW1X 9LE
United Kingdom
For more details, visit AMAFFI’s official website here.
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