Firecrown has acquired Active Interest Media’s Marine Group, which adds esteemed boating titles and events such as Sail, Power & Motoryacht, Yachts International, Passagemaker, Soundings, Anglers Journal, Trade Only, Boaters University, and Trawlerfest to its collection. This acquisition enhances Firecrown’s status as the foremost media entity for wealthy enthusiasts within the marine sector.
Firecrown, the largest media platform catering to affluent enthusiasts, has taken over Active Interest Media’s (AIM) Marine Group, a top source for boating content spanning yachting, sailing, fishing, and boating. The acquisition encompasses:
Andy Clurman, CEO of Active Interest Media, remarked, “Firecrown has created an outstanding platform in both the Aviation and Marine sectors. As we continue to refine our portfolio around homebuilding and home arts, Craig Fuller is an excellent new owner to elevate our marine assets.”
Firecrown is already a frontrunner in marine content and entertainment, and this transaction has expanded its marine portfolio to 21 titles, covering all elements of the recreational marine industry.
Firecrown’s marine platform now features:
Boating: Boating, Soundings, Wakeboarding, Boaters University
Yachts: Power & Motoryacht, Yachting, Yachts International, Passagemaker, Trawlerfest
Fishing: Salt Water Sportsman, Sport Fishing, Sport Fishing TV, Anglers Journal
Sailing: Sail, Sailing World, Cruising World, Helly Hansen Regatta Series
Marine B2B: Trade Only
Fuller, founder and CEO of Firecrown, declared, “We are thrilled to integrate these distinguished marine media brands into the Firecrown platform. This will enhance distribution for advertisers and provide our audience with more diverse content. Our aim is to invest significantly in the future of these brands.”
Firecrown intends to keep AIM’s editorial, sales, and publishing teams, planning to utilize synergies for growth in digital, video, and events. With this acquisition, Firecrown emerges as the leading media platform in the affluent enthusiast category, boasting over 50 elite brands across marine, aviation, and hobby sectors.
About Firecrown:
Firecrown is not just the top media platform for affluent enthusiasts; it pioneers the integration of content and commerce. With over 50 prestigious publications in the marine, aviation, and hobby sectors, Firecrown extends its reach beyond conventional media. Its operations include e-commerce, finance, and real estate, all tailored to the communities connected through its media channels. Reaching more than 24 million affluent households in the U.S., these consumers possess substantial disposable income and are eager to invest in their interests and adventures. Firecrown is based in Chattanooga, Tennessee.