In 2024, luxury fragrances encapsulated the essence of travel and adventure, transporting us to diverse and enchanting landscapes. As the year concludes and shoppers set their sights on seasonal getaways, these scents provide a unique sort of escape. From the sunlit fields of Morocco to the tranquil woodlands of Japan, these fragrances evoke the unrefined beauty of nature and its ability to awaken the senses. LUXUO explores how each fragrance narrates its distinctive geographical tale, showcased by matching campaign visuals that intertwine culture and artistry to forge innovative olfactory experiences. Beyond being simple perfumes, these masterpieces are an invitation to explore the world through scent, marrying nature’s beauty with the craft of perfumery. This year’s launches offer not merely a fragrance, but an experience—a journey that endures even after the last notes dissipate.
Jo Malone London’s Hinoki & Cedarwood
For 2024, Jo Malone London introduces a remarkable new fragrance to its Cologne Intense collection: Hinoki & Cedarwood. Developed by master perfumer Anne Flipo, this scent takes inspiration from the Japanese art of shinrin-yoku, or forest bathing—a meditative practice of immersing oneself in a forest’s peaceful beauty to reconnect with nature. This enchanting fragrance captures the calming splendor of hinoki trees, combining a crisp aromatic accord as the top note with hinoki wood in the heart and grounding cedarwood at the base. Céline Roux, Jo Malone London’s global fragrance head, describes it as a fragrance that transports: “Hinoki & Cedarwood takes you to nature, to a peaceful haven. The hinoki note reminds me of a dry, clean sauna—truly gorgeous.”
The Cologne Intense line is renowned for its depth and richness, and this latest addition fits right in. Whether you are captivated by the fresh, uplifting opening or the deep, woody finish, this fragrance provides a sensory getaway into the wilderness.
Gucci Flora
The Gucci Flora collection introduces a new signature with Gucci Flora Gorgeous Orchid Eau de Parfum, a fragrance that captures the vibrant charm of Los Angeles. Packaged in a bright yellow bottle featuring Gucci’s iconic Flora pattern, this scent combines ozonic floral gourmand notes with creamy vanilla orchid, mirroring California’s golden sunsets and the city’s limitless creativity.
The campaign features Miley Cyrus, bringing the fragrance to life in a whimsical garden with Hollywood’s iconic background. As she dances through a blossom-filled tunnel, Miley embodies the scent’s theme of change and empowerment, mirroring the essence of a city where dreams blossom and thrive. Her Grammy-winning song “Flowers” amplifies the narrative, reflecting the fragrance’s motifs of self-acceptance and bold uniqueness. To those enchanted by the allure of Hollywood glamour, the Gucci Flora Gorgeous Orchid Eau de Parfum serves as an invitation to lead a life defined on one’s own terms.
Guerlain Patchouli Paris
Guerlain’s Patchouli Paris captures Paris’s enchanting allure under the night sky, transforming the City of Light into a vibrant stage of stark contrasts. From the cool evening breeze of the Seine to the sultry atmospheres of theaters and cabarets, this fragrance encapsulates the spirit of a night in Paris—electric, seductive, and full of promise.
Influenced by the allure of Parisian stages and the notable districts of Montmartre and Pigalle, Patchouli Paris serves as a daring and intoxicating homage to the city’s creative pulse. With a patchouli heart layered alongside powdery iris and warm amber, it evokes the plush red velvet of theater chairs and the shimmering glow of neon signs. The scent unveils like a journey through the capital, moving from the exhilarating thrill of an initial meeting to the lingering sensuality of a night’s deepest embrace. A new installment in Guerlain’s L’Art & La Matière collection, Patchouli Paris pays tribute to the city’s iconic bond with art, performance, and the ceaseless inspiration it offers.
Tom Ford Soleil Neige Parfum
Soleil Neige Parfum embodies the “radiant magnificence of an alpine summit awash in golden sunlight.” This sophisticated take on citrus floral musk captures the crisp clarity of high elevations where exhilarating freshness converges with warming depth. The fragrance bursts open with an intensified infusion of bergamot and mandarin, showcasing their zesty vibrancy through meticulous extraction methods that unveil the fruit’s sun-kissed nuances. This bright introduction mirrors the pure, dazzling light found on a winter mountaintop. As the scent develops, a bouquet of white florals and orange blossom appears, enriched with a duet of rose absolutes that evoke the ethereal charm of an alpine dusk—the moment when the sun sinks behind towering heights.
At the heart of this luminous profile lies orange flower absolute, imparting a velvety richness to the blend that contrasts the cool, floral brightness with a warm, seductive depth. Soleil Neige Parfum represents a rarefied interpretation of nature’s magnificence, providing a fragrant escape to a realm of breathtaking elevation and beauty.
Bottega Veneta
Under Matthieu Blazy’s creative direction, Bottega Veneta debuts its first fragrance collection, intertwining the brand’s Venetian heritage with its iconic Intrecciato leather craftsmanship. Drawing from Venice’s historical role as a cultural crossroads, the five scents blend natural ingredients from around the globe, creating a sensory Intrecciato that connects continents and traditions.
Each fragrance tells a unique story: Colpo di Sole radiates with French angelica oil and Moroccan orange blossom, evoking Mediterranean warmth. Come with Me offers fresh elegance with Italian bergamot and French orris butter. Acqua Sale recalls salt-kissed skin with Spanish labdanum and Macedonian juniper. Déjà Minuit entices with the spice of Guatemalan cardamom and Madagascar geranium, while Alchemie dazzles with Brazilian pink pepper and Somali myrrh in a luxurious symphony.
True to Blazy’s focus on touch, these fragrances enliven on the skin, merging with the wearer’s natural essence to create a personal, dynamic experience. This tactile vision extends to the bottle designs, which are masterpieces of craftsmanship and innovation.
The curvaceous glass bottles, influenced by the Venetian lagoon and the fluidity of Bottega Veneta’s leather designs, showcase distinctive air bubbles—a tribute to Murano’s glassblowing heritage. Accompanied by bases made from Verde Saint Denis marble and sculptural wooden caps that echo the foundations of Venetian palazzos, each bottle presents a tactile and visual homage to Venice’s artistry and architecture.
Henry Jacques’ Ulysse Men
Henry Jacques’ Ulysse Men, a regional exclusive, embodies the essence of a gentle sea breeze, inviting users on a sensory adventure that melds nostalgia with the potential for new cherished memories. Known for its pure fragrances, Henry Jacques creates its scents using rare, exclusive natural ingredients sourced globally. With nearly fifty years of expertise, Henry Jacques has perfected the art of perfumery, emphasizing the purity of rare natural essences, rekindling the age-old tradition of applying perfume directly to skin. Ulysse Men captures the summer spirit by the coast, blending refreshing aquatic notes with the zesty brightness of grapefruit. This fragrance strikes a balance of youthful vigor, refined depth, and an athletic character, whisking wearers to the invigorating freshness of seaside experiences, no matter their location.
Acqua di Parma’s Luce di Rosa
Luce di Rosa joins Acqua di Parma’s Signatures of the Sun collection. This gender-neutral scent fuses the modern charm of rose with a “mineral sharpness”, crafting a sophisticated chiaroscuro effect. The outcome is a nuanced fragrance that resembles a symphony alternating between soft and intense, slow and quick, evoking a lively, ever-changing experience. Drawing inspiration from the rich and diverse allure of Bulgaria’s Kazanlak region, where Bulgarian rose is cultivated, Luce di Rosa transports wearers to a locus where nature’s unrefined, organic beauty meets the art of perfumery. At its center, Luce di Rosa blossoms with Bulgarian Rose, prized for its intense freshness. This rose, alongside verdant geranium, forms a core that is both floral and richly alive, capturing nature’s unrefined beauty through vibrant, clean, and luminous notes.
The fragrance opens with a bright blast of bergamot and mandarin, enlivened by the spicy nuances of black pepper and pink pepper CO2 extract, complemented by a hint of cardamom. The base reveals a firm blend of vetiver, guaiac wood, and cedarwood, wrapped in the inviting warmth of musk, crafting a conclusion that evolves over time, revealing continuously changing sensations. The Bulgarian Rose featured in Luce di Rosa is harvested from the Kazanlak region and distilled using a steam-water technique, retaining its vibrant essence with floral, spicy, and honeyed undertones, making it a beloved ingredient in perfumery.
L’Artisan Parfumeur
L’Artisan Parfumeur presents its vibrant, chromatic fragrances and luxurious gift sets, capturing nature’s essence through a spectrum of vivid and subtle tones. Each fragrance conveys a unique color palette and an accompanying olfactory narrative. The Histoire d’Orangers, crafted by Marie Salamagne, embodies the spirit of an orange tree, evoking the warmth of a Moroccan sunset in Taroudant. The brand describes it as capturing the essence of nature’s purity, stating, “…as the sun dips, its golden light warms the age-worn stone walls, while the evening wind ushers in the sweet, intoxicating aroma of orange blossoms.” This scent offers a sensory journey through Morocco’s vibrant sunlit vistas.
Byredo’s Desert Dawn
Byredo’s latest fragrance, Desert Dawn, draws inspiration from the desert as both a tangible and a mental expanse. This scent invites exploration of new landscapes, whether they be physical or metaphorical. Desert Dawn encapsulates this transient yet impactful moment of change, infusing rich, spicy notes with wood and earth to provide an intensely evocative scent experience.
Beginning with the warmth of cardamom and the subtle sweetness of rose petals, the fragrance transitions into the dry, woody notes of sandalwood and cedarwood. These elements evoke the dry heat of the desert, generating a soft, powdery heart. The fragrance darkens with a foundation of smoky vetiver and silk musk, while papyrus adds a clean, crisp finish that remains long after the scent dissipates. The fragrance mirrors the intersection between humanity and nature, where self-expression is intertwined with the land. The complementary campaign, produced by a team rooted in the natural beauty surrounding them, brings this connection alive.
Captured by Brazilian photographer Rafael Pavarotti, who grew up in the Amazon rainforest, Indigenous model Cherokee Jack is featured in a series of powerful portraits. Raised along the Mississippi River, Cherokee’s profound love for nature and commitment to environmental advocacy resonate within his work as he continues to advocate for food sovereignty and mutual assistance.
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