Rooster Grows Operations with Strategic Warehouse Integration
by Rooster 15 Oct 08:00 BST
Rooster Grows Operations with Strategic Warehouse Integration © Rooster
Rooster Grows Operations with Strategic Warehouse Integration © Rooster
Rooster, a top manufacturer of technical clothing and parts within the marine sector, is thrilled to announce a strategic enhancement of its operations by consolidating its European warehousing into the UK. This decision forms an essential part of Rooster’s long-term growth strategy, aimed at optimizing logistics, improving stock availability, and providing more efficient delivery for its esteemed partners across Europe.
Luke Morrison, CEO of Rooster, stated, “Since 2021, we’ve had the opportunity to collaborate with a reliable firm in Germany to assist our warehouse fulfillment amidst the Brexit transition. As couriers and freight forwarders have notably upgraded their processes, now is an ideal moment to revert operations back to the UK. This consolidation represents not only a streamlining effort but also an expansion of Rooster’s capacity to address increasing demands across Europe. While we expect some initial challenges, we are determined to rapidly establish a seamless system to guarantee our partners receive their orders promptly, enabling them to better serve their clientele.”
By processing orders directly from its expanded UK warehouse and factory, Rooster can promise more dependable deliveries and enhanced stock availability throughout Europe. Bulk winter orders will continue to ship directly from the factory, maximizing efficiency and ensuring Rooster’s high-performance gear reaches customers swiftly.
This expansion highlights Rooster’s unwavering dedication to supporting small boat dinghy sailing and racing while enhancing its footprint in the keelboat market. In 2025, Rooster plans to unveil new, groundbreaking products under its SB2 and SB3 lines, reinforcing its status as a leader in offering innovative gear for both dinghy and keelboat sailors. The company also remains focused on addressing the needs of watersports enthusiasts across numerous disciplines.
As Rooster advances further, the company is committed to fostering robust partnerships, nurturing customer relations, and driving growth, even amid industry obstacles. With an emphasis on innovation, performance, and customer satisfaction, Rooster is well-prepared for sustained success in the competitive marine landscape.
About Rooster®
Rooster® is a leading provider of pioneering sailing gear and equipment. Dedicated to excellence in performance, quality, and design, Rooster® presents a wide range of products tailored to the needs of sailors and watersports enthusiasts globally. From dinghy sailing to inshore racing, Rooster® is committed to breaking new ground in the industry. Discover more at www.roostersailing.com.