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Image: vburlapp / Instagram
Unlike Lincoln or Chrysler, Cadillac knows how to persuade GM executives that passenger cars are still profitable, thanks to their success in crossovers, SUVs, and electric vehicles like the Lyriq and Celestiq. Upcoming models include the 2025 Optiq, 2026 Vistiq, and 2025 Escalade IQ. The refreshed CT5 series offers sedan, CT5-V, and Blackwing models, while the 2025 Escalade-V and long-wheelbase models provide strong revenue. However, Cadillac’s traditional passenger cars are losing momentum. The high-priced Celestiq may struggle with sales, the CT4 is aging, and the CT5 will need updates. Rumors suggest new sedan models based on Ultium+ architecture are in development, including a possible land yacht below the Celestiq. Vince Burlapp, a virtual artist, has created a concept Cadillac Brougham to compete with luxury electric vehicles like the Mercedes EQS and Tesla Model S. While unlikely to become reality, the concept sparks interest in the future of Cadillac’s lineup. What are your thoughts?