With the cannabis sector on the rise, it has caught the eye of celebrities who are utilizing their fame and business expertise to launch cannabis ventures.
These artists, performers, and other famous personalities are not solely providing premium cannabis products. They are also working to destigmatize cannabis usage by bringing it into the mainstream.
Let’s explore five celebrities whose brands are making an impact.
Seth Rogen – Houseplant
Seth Rogen is famous for his comedic performances in films like “Pineapple Express,” which established him as a cannabis advocate. In 2019, he co-founded the cannabis lifestyle brand Houseplant alongside his long-time writing partner Evan Goldberg.
Houseplant features a range of cannabis flowers, pre-rolls, and accessories. Rogen’s design passion is reflected in the chic, contemporary packaging and in products for the home like lighters and ashtrays. His cannabis philosophy emphasizes lifestyle, artistry, and pleasure.
Jay-Z – Monogram
In 2020, Jay-Z, one of the most successful and impactful figures in hip-hop history, launched Monogram, a provider of premium cannabis goods and a luxury cannabis experience: “the good life, redefined.”
Monogram offers carefully cultivated and hand-finished cannabis products, including high-grade flowers, pre-rolls, and edibles.
Bella Thorne – Forbidden Flowers
Actress and musician Bella Thorne entered the cannabis market in 2019 with Forbidden Flowers, a brand she created in collaboration with Glass House Farms. Forbidden Flowers promotes cannabis as a way to inspire creativity, relaxation, and self-expression.
Thorne, who has openly shared her own experiences using cannabis for stress relief and mental health improvement, connects her brand to wellness and holistic healing themes.
Curren$y – Jet Life THC
New Orleans rapper Curren$y is renowned for his abundant musical output and his deep ties to cannabis culture. He has written several songs celebrating his cannabis passion, and in 2024 he introduced Jet Life THC in collaboration with Crescent Canna.
Curren$y’s cannabis line includes hemp-derived THC gummies and beverages, featuring the highly sought-after Jet Life 50 mg THC Soda, which he describes as “the highest level of refreshment.” As these products are hemp-derived, they are accessible to adults nationwide for purchase and enjoyment.
Martha Stewart – Martha Stewart CBD
Martha Stewart’s unexpected collaboration with Canopy Growth in 2020 positioned her as an influential figure in the CBD market.
Martha Stewart CBD emphasizes CBD’s potential to alleviate stress and enhance sleep and overall wellness. “I’ve discovered that CBD supplements are an easy way to boost my own health and wellness,” she remarks, “especially in managing the stresses of everyday life.”
Stewart’s endorsement has played a significant role in normalizing cannabis products among an audience that might otherwise be reluctant to try them.
The Expanding Impact of Celebrity Cannabis Brands
Celebrity cannabis brands frequently utilize personal stories to market high-quality products, making cannabis more accessible.
People often look to celebrities to establish what’s mainstream, so when these personalities advocate for cannabis and engage in the industry, more individuals view cannabis products as credible and normal.
Celebrities are leaving their mark in the industry and contributing to the evolving landscape of cannabis consumption.
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