Image: Courtesy of FRED
Competition is fierce when it comes to securing brand ambassadors nowadays, especially since idol groups can be quickly signed after just one single release. However, the rewards are substantial: visibility, a partnership with influential personalities who are trending for positive reasons, and access to devoted fanbases. The year 2024 has already brought a wealth of celebrity ambassador announcements, and we are still in the early parts of the year. Here’s a recap of the new personalities in the watch and jewelry industry to look out for.
Jeff Satur for Cartier
After months of showcasing Cartier’s creations, the actor and singer has officially joined the family, having been named as the latest ambassador for the brand in Thailand, joining fellow Thai talents Kimberley Anne Woltemas and Thanapob Leeratanakachorn.
Barry Keoghan for Omega
Technically regarded as a Friend of the Brand, the actor from Saltburn has solidified his connection with Omega after attending a major launch event in Milan this April for the new Speedmaster 38mm collection and donning three Omega watches on the Met Gala red carpet.
Lee Jun-ho for Piaget
The 2PM singer and dancer has been recognized as a global ambassador for Maison Piaget, acknowledged for his “cheerful personality and refined, elegant fashion sense.”
Apo Nattawin for Piaget
Apo Nattawin has also been welcomed into the Piaget Society as a Global Ambassador, having recently represented the brand at the Watches & Wonders Geneva event, as well as at the brand’s Essence of Extraleganza high jewelry gala.
Cheng Yi for Tudor
Known primarily for his performances in Noble Aspirations and Mysterious Lotus Casebook, Chinese actor and singer Cheng Yi became a member of the Tudor family earlier this year, making his debut styled in a Tudor Royal 41mm in steel featuring a radial-brushed salmon dial.
Liu Haoran for TAG Heuer
Actor Liu Haoran, also referred to as Turbo Liu, made his film debut in Beijing Love Story and later starred in Detective Chinatown, has been appointed as a TAG Heuer ambassador, showcasing the watchmaker’s Carrera Chronograph Year of the Dragon.
Yosh Yu for Hublot
Yosh Yu, one of the standout performers from the Chinese epic film Creation of the Gods I: Kingdom of Storms, is recognized as one of Hublot’s newest brand ambassadors for “fearlessly taking on challenges, advancing with courage, and constantly pushing boundaries,” which reflects Hublot’s brand philosophy: Be First, Unique, and Different.
Yosh Yu for Chaumet
It appears that 2024 is a significant year for Yosh Yu. In addition to joining the Hublot brand, he was also named the China brand ambassador for Chaumet, where he showcased the Maison’s Bee My Love jewelry collection in his first promotional appearance.
Aya Asahina for Chaumet
In striking contrast to her fierce role as Hikari Kuina in the Netflix series Alice in Borderland, Japanese actress and model Aya Asahina adopted a more graceful and refined look upon being named Chaumet’s ambassador for Japan in May.
This article initially appeared in Grazia Singapore.
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